Our extensive experience in the Chinese market and unique data-gathering network separates us from other consulting firms. Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your target market.
We help clients make data-backed strategic decisions in China by leveraging tech-driven data collection methods and performing detailed qualitative research on key consumer groups, competitors, and market dynamics.
Our panel of consumers gathers various samples of Chinese consumers (age, sex, income, geographical areas, consuming patterns, etc) which allow you to better understand the evolution of the market, the awareness toward your brand and any driver of growth in your industry.
Daxue Consulting offers market sizing in China. Our team triangulate bottom-up, top-down and distribution analysis approach to provide the most accurate and reliable evaluation of your market potential in China.
Regarding your ambition in the Chinese market, our team provides you with the essential data-driven knowledge to setup your strategic go-to-market plan in China. Our project managers work with your team to fully adapt your offer and marketing plan to the Chinese market.
Eye tracking is the measurement of eye activity. Daxue Consulting uses this research method to collect data and to analyze the visual path of Chinese consumers across an interface such as a website, a mobile APP, a packaging or even printed ads.