China Market Reports
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Green Guilt: The present and future of sustainable consumption in China
Environmental sustainability has become a growing trend in China, not just for PR strategy, but a necessity. Recently, it has been further emphasized by the impact of COVID-19 and the
China Chic: The Emergence of Chinese luxury brands
Nowadays Chinese consumers are a major driver of growth for the global luxury industry and their importance is bound to increase in the years to come. Indeed, mainland China is
Turning “tiger moms” into soccer moms: How to tap into China’s youth sports market
Up until late August 2021, most Chinese students’ after school hours were spent bent over the books at tutoring classes. This was largely due to the academic pressure created by
China travel retail market report
Now is the prime time to start your travel retail market strategy, and this report shows why. The new duty-free policies boost domestic travel retail shopping in China, including a
Everything you need to know about crowdfunding in China
Crowdfunding in China started to develop relatively late compared to the global market: the market size peaked in 2016 with 48,467 successful campaigns in that year. Chinese crowdfunding models include
Maia Active: An Asian women-oriented active-wear brand
Maia Active was founded in 2016 by Lisa Ou and Mia Wang and is a Chinese designer sportswear brand for Asian women. Through the development of technical sports fabrics and
Neiwai: China market case study of a women-empowerment lingerie brand
Neiwai is a Chinese lingerie brand launched in 2012 with the aspiration to create lingerie & loungewear that free wearer’s bodies and minds. The lingerie brand started only selling online
Yin jewelry, redefining the gold jewelry market in China
Yin jewelry (隐) is a Chinese jewelry brand created in 2014 by two Chinese women. Starting out as a niche independent designer studio on Taobao at first and then Tmall,