A Consulting Firm centered on China

Daxue Consulting is a fully China-based agency with international consultants in our Shanghai and Beijing offices able to provide you with any support you need to expand your business in the Chinese market. Our scope of consulting services include:

  • Market entry approach
  • China market business advisory
  • Market analysis and intelligence
  • Consumer research and definition of marketing personae for your brand in China
  • Feasibility study and evaluation of market potential
  • Product development guidance and value proposition validation
  • Promotion and marketing plan
  • Digital strategy and road-map for platform integration
  • Business plan

Having been in China since 2009, our company is not only experienced but acutely aware of the challenges and areas in which international companies need assistance for such a unique market.  Our China market business advisory company serves as a bridge for those wishing to break into the China market, providing research, analysis, and support for every step of the process – from preparation to entry, and finally, continued expansion within China. We are an international firm with two major offices, both in Beijing & Shanghai, with 25 project managers and state-of-the-art testing facilities. We provide strategy-based consulting services based on data – meaning we deliver easy to read, accurate reports. At Daxue, we don’t speculate; we inform based on data-driven research. With an international team of experts in a variety of fields, we look forward to better helping your company thrive in China.

Our consulting service aims to give you both a clearer understanding of any particular aspect of your business, as well as a comprehensive overview of your target market. With a deeper understanding of China’s growing market, we help you make the best decision for your business whether you’re a new entry or have an established presence. Our project managers all have strong experience consulting in China. They can offer detailed analysis and specific operational recommendations, as well as perform long-term follow-ups to aid the consistent and flexible development of your business.

Daxue Consulting uses proven methodologies in China

Project management in China
[Pmo in China – Daxue Consulting]

To provide you with our consultant’s expertise and effective China market business advisory, it’s the first necessary to gather all the information which will allow us to give you a reliable and efficient recommendation. As always, Daxue Consulting will use a panel of market research methodologies to reduce uncertainty better and identify key opportunities and red flags for your investment in China:

  • Qualitative interviews with market experts
  • Quantitative surveys with data analysis
  • Documentary research
  • Interviews with competitors through various approaches
  • Synthesis of internal documents
  • Alternative data in China


With 10 years of project management in China, Daxue Consulting delivers insightful key findings

The recommendations can take different formats, among which are:

  • Figures highlighting industry trends
  • A benchmark of players on the market
  • Summary sheets screening competitor’s strategies
  • Recommendations on the selection of service providers

Industry Practices

The collective expertise of our pmo in China is built around the following Industry Practices:

  • Automotive
  • Chemical
  • Education
  • Engineering
  • Food & Beverage
  • Fashion
  • Healthcare services
  • High tech
  • Media & Communication
  • Entertainment
  • Metals & Mining
  • Retail
  • Telecommunications
  • Travel & Transport

Case study: customer in the F&B Industry

Our pmo in China had a demand from one of our Italian clients regarding its market entry in China, with a request for a better understanding of the F&B industry. Our customer wanted to sell his products from Italy to China. His goal was to have a clear insight into the Chinese market and to understand the drivers of growth, including demographic factors, regulation, financing and market trends.

Daxue completed around 20 to 35 in-depth interviews with importers, market, and industry experts, executives from agencies and funding institutions. The interviews helped us form the basis of our analysis and thus assist us to build our secondary research,  which helped this client in making crucial investment decisions.

Daxue is not only involved in project management in China, but we are dedicated, passionate and experienced enough to accompany every business throughout his journey in the Chinese market.


Our pmo in China also offers:

Zoom on China Consultants

What is a China consultant?

A China consultant is a professional who provides Chinese Market Advisory in a particular area such as security (electronic or physical), project management in China, accountancy, law (tax law in particular), human resources, marketing (and public relations), finance, engineering, or any of many other specialized fields in the Chinese market.

Types of China consultants

In the business domain, the most commonly found consultants are: strategy consultants, human resources consultants, Internet consultants, process consultants, public relations consultants, performance consultants, information technology consultants and marketing consultants.

Qualifications for China consultants

China consultants
[Project management in China – Daxue Consulting]

There is no such thing as a single qualification to be a consultant other than those laid down in relation to medical personnel who have attained this level.

Internationally the accreditation of Management Consultants is overseen by the International Council of Management Consulting Institutes (ICMCI) which has around 50 member institutes covering the globe. The award of Certified Management Consultant (CMC) status is currently the only internationally recognized accreditation that is not specific to the technical content of the consultant’s practice. For instance, this could be held equally by a Human Resources (HR) expert or a Chemical Engineer operating as management consultants in their field(s) of expertise.

Management consultants in China

Management consulting is the practice of helping organizations to improve their performance, primarily through the analysis of existing problems and development of plans of improvement. According to recent ranking of China’s management consulting, foreign consulting companies such as Mckinsey, Accenture, Roland Berger are the top 3. ACNielsen from Dutch, Ipsos from France are following as the 4th and 5th ones. The Chinese consulting company Alliance PKU Management Consultants Ltd. is 10th on the list. According to this ranking, Chinese consulting is not the most developed in the world, but some small companies are developing quickly.

Daxue Consulting is a new kind of consulting firm, especially efficient in terms of data collection and cost.

With more than 10 years of experience in China, more than 200 clients and China consultants from all over the world, we have all the necessary skills to become your China market business advisor.

China consulting in Shanghai, Beijing, Guangzhou, Shenzhen and more

For all the services listed above, daxue consulting has developed the resources and research network to provide them throughout China + Hong Kong and Taiwan. Although based in Shanghai, Beijing and Hong Kong, we are used to travel in China for our clients and know very well the specificities of each area of the country. We therefore work in the following cities:


  • Tier-1 cities Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu and Tianjin as well as
  • Tier-1+ cities such as Nanjing, Chongqing, Kunming, Xi’an, Wuhan, Shenyang, Dongguan
  • and many tier-2 cities and tier-3 cities.


To learn more about Chinese Market Advisory:

To learn more about consulting and project management in China:

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